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|Bids closing date||January 14, 2021|
|Bids opening date||No Specific Opening Date & Time|
Jan 6, 2021 )
|Posted on||Jan 6, 2021|
REQUEST FOR PROPOSALS
A project to provide strategic public relations services for Nutrition ProgramVital Strategies in Ethiopia
CLOSING DATE: January 14, 2021
i.Statement of Confidentiality
This Request for Proposal (RFP) contains confidential and proprietary information that is the property of Vital Strategies, which is provided for the sole purpose of permitting the recipient to respond to the RFP. The recipient agrees to maintain such information in confidence and not to copy nor disclose this information to any person outside the group directly responsible for responding to its contents. The contents of this document may not be used for any purpose other than the preparation of a response to this RFP.
a.About this Request for Proposals
Globally, the fast-changing food environment has made it increasingly difficult for consumers to avoid buying unhealthy foods. The high number of product choices in stores, incomprehensible labels and aggressive advertising by the industry disempower consumers from opting for healthier foods. Robust, policy-related preventive interventions are required. Some countries have laws and policies that enforce the application of front-of-package warning labels on unhealthy foods and regulate junk food advertising to children thus making the environment more supportive of heathier food choices.
b.About Vital Strategies
We are a global health organization that envisions a world where every person is protected by a strong public health system. We build programs to improve public health around the world. Our distinctive approach bridges the gap between public health needs and their solutions, with a focus on rapid, large-scale impact.We achieve this through public health intelligence, institutional strengthening, and strategic communication and advocacy.
Vital Strategies is also a global leader in anti-tobacco health communications campaigns, having run over 250 strategic tobacco control campaigns in more than 40 countries over the last 10 years. More than 2 billion people have seen a Vital Strategies-sponsored or supported campaign.
For more information about Vital Strategies, please visit www.vitalstrategies.org
iii. Project Overview
Vital Strategies’ Resolve to Save Lives and partners are currently working with stakeholder groups on a population level communication campaign on the problems of an unhealthy diet in Ethiopia. The communication campaign aims to empower consumers with knowledge about unhealthy foods and to call for clear information on food packaging. Vital Strategies seeks to appoint an agency to provide communications and public relations services for a national media campaign to be launched for six months. An experienced agency is required to develop and implement a communication strategy to publicize and promote the campaign and the problem that the country is facing as a result of an unhealthy diet.
iv. Agency task
The successful bidder will be expected to conceptualize and carry out a communications and public relations strategy to increase the public’s understanding, acceptance and support for adoption of front-of-package nutrient labels to deter unhealthy food purchases and enable consumers to make healthier food choices.
Activities will include but are not limited to
Public and policymaker education about contents of unhealthy package food and negative impact on health
Video and Radio ads
Social media - fact and figures on unhealthy pack food and impact on health.
Phase 2 : On introducing label
Phase 1 to Phase 2
Note: the activities listed above has an open space for the successful bidder creativity and to include additional activities to maximize the achievement of the campaign.
Our procurement processes require us to invite communication and public relations agencies to respond to this invitation to demonstrate how their credentials and experience can support the challenge ahead.
Your submission should include:
Note: Please structure your submission addressing the points numbered 1 to 9 as above.
vi. Appointment Process
The shortlisted agencies will be appointed through a 2-step appointment process involving a review and rating of credentials and cost schedules.
The successful agency will be selected by a panel based on professional merit, ability to deliver against project goals at the highest quality and within the scheduled time, and value for money. Based on the scores given, up to three agencies will be invited to meet with our team. This meeting will be the final selection and confirmation of the agency to be appointed.
Submissions will be reviewed and rated based on the extent to which agencies demonstrate:
The contract is expected to run until July 19, 2021 commencing on the date of signing the Service Level Agreement. The successful bidder should be able to start from Jan 20, 2021.
vii. Proposal evaluation criteria
Agencies will be evaluated based on their ability to adhere to the project timelines, their track record of producing similar social or public health campaigns, the experience and capability of the agency, and value for money.
a.Phase 1: Technical Evaluation
The evaluation of the technical part of the proposal will be on the basis of the candidate’s responsiveness to the application of the evaluation criteria and points system as indicated below. Each responsive proposal will be given a technical score.
Criteria Points Allocated
Demonstration through presentation of strategic thinking and creativity of proposal including an approach to overall communication strategy for campaign and launch event 35
Demonstration through presentation of strategic thinking and creativity of proposal including approach to overall communication strategy for campaign and launch event
Portfolio of evidence
Depth of team’s experience in strategic PR and communications
Experience in social / public health issues
The proposals will receive further consideration if they score at least 60% minimum points out of the 100 points on technical criteria as listed above as well as at least 50% in each criteria.
b.Phase 2: Location
Only suppliers who are physically based in Ethiopia will be considered in the bidding process.
viii. Proposal submission details
Please submit completed proposals to Desta Kasahun email email@example.com from January 4, 2021 to January 14, 2021.
Queries and requests for additional information should be directed to Desta Kasahun..
Please note: questions and answers will be shared with all agencies in the pitch process (to ensure that no one agency is unfairly advantaged)
ix.Conflict of interest
In terms of good corporate governance, a supplier will not be appointed where there is an existing real or perceived conflict of interest. Vital Strategies will not entertain proposals from agencies that currently provide services to, received support from, or been affiliated with the tobacco, alcohol or processed food and sugary beverage industry or its agents or associates within the past two (2) years.
Please complete the attached confidentiality and conflict of interest declaration form.