CARE Ethiopia: Terms of Reference (ToR) for hiring videographer and photographer for Berhan project


Bid closing date
Oct 07, 2022 4:30 PM
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No Specific Opening Date and time
Published on (Sep 29, 2022)
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Terms of Reference (ToR) for hiring videographer and photographer for Berhan project


1.   About CARE Ethiopia

Founded in 1945, CARE is a leading international humanitarian organization fighting global poverty. CARE started working in Ethiopia in 1984 in response to severe drought and famine. The main focus of our work is addressing the root causes of poverty and vulnerability through nexus and development programing as well as humanitarian response. This includes programing for improved governance; water and sanitation; food security; women’s economic justice; sexual and reproductive health and rights; and nutrition; and household and community level resilience. Our programs are implemented across both rural and urban areas. CARE Ethiopia works in multiple sectors including the following priorities: Food Security; Livelihoods & Resilience; Nutrition; Water, Sanitation & Hygiene; Humanitarian Response; Sexual & Reproductive Health & Rights; Women’s Economic Justice; Dignified Work. CARE’s operation spans the majority of the country: Afar, Amhara, Oromia, SNNP, Sidama, Somali, Tigray, Addis Ababa, and Dire Dawa.

1.1 About the project

BERHAN – Sexual and Reproductive Health and Rights initiative in Amhara region of Ethiopia is a 42 month initiative implemented by CARE. The initiative targets 31,396 women, girls, men and boys in rural communities in Este and Fogera woreda of south Gondar zone, where rates of FGC and EM are high and government SRH capacity/accountability is low. The BERHAN initiative will employ a holistic package of evidence-based, community-led interventions to address the drivers of EM and FGC, while improving SRH service delivery and rights.

The BERHAN project aims for women and girls to exercise their sexual and reproductive health rights (SRHR), leading to improved wellbeing by addressing the harmful social norms within the community.  The project incorporates a range of social and behavioral change communication interventions that are designed to promote public awareness education and bring the desired social and behavioral changes for women and girls to exercise their SRHR.

In line with CARE’s Gender Equality Framework, the BERHAN project aims to:


1)   increase the agency of girls and women through participation in Girl Groups (GG), income generation activities (IGA) and Village Savings and Loan Associations (VSLAs);

2)   change relations between communities and government stakeholders/service providers through training in Gender, Equity and Diversity (GED), Gender-based Violence (GBV) mitigation, SRH-friendly service delivery, and Community Score Card (CSC); and

3)   transform structures, specifically harmful social norms, via CARE’s Social Analysis and Action (SAA) model and Behavioral Change Communications (BCC) efforts.



The project intends to design and launch a series of new public awareness communication campaigns to develop and disseminate several key thematic messages through producing different materials and delivering them using appropriate media and distribution channels. Among these are a set of SRHR videos that will be used to develop and disseminate a range of key positive social norm messages in different SRHR themes. The project intends to produce videos that will capture the positive stories of community groups and individuals who will volunteer to share their experiences with a wider audience. The project will use the videos in its public awareness campaigns by showing them to the target local communities at public gathering places such as marketplaces and during major community events to reach large audiences.

The videos are expected to educate the whole community through what is going on as a result of project intervention, practical knowledge, and the sociocultural perspective of sexual and reproductive health and Harmful Traditional Practices (HTP)s. The contents will be developed and delivered in the form of short videos.

The purpose of this TOR is to solicit adequate proposals from eligible and competent film production companies and select the best proposal to produce high-quality videos . Based on the results of the bid evaluation, CARE Ethiopia will contract the video production company for this assignment and conclude agreement with the winner.

Berhan project strategies

BERHAN’s strategy is centered on changing harmful social norms that perpetuate female genital cutting (FGC) and Early Marriage (EM) through community dialogues, by building the agency of adolescent girls and providing alternative economic  strategies  to impoverished families and practitioners of FGC. Simultaneously, the project is working with government stakeholders/service providers to ensure that they have the necessary skills to respond to the SRH needs of women and girls and are held accountable for doing so.

Social Analysis and Action (SAA): SAA is a community-led social change process developed by CARE, through which individuals and communities explore and challenge social norms, beliefs and practices around gender and sexuality. In BERHAN, SAA group members have critically explored social norms associated with FGC, EM, other HTPs, SRH and GBV, and were supported to come up with individual and collective action plans to address these issues. SAA has also enabled the identification of “role models” (men, religious leaders, adolescent girls, etc.) who have organized into ‘early adapter’ groups who share their stories of change and model positive behavior.

Village Savings and Loan Associations (VSLA): VSLA is CARE’s successful revolving fund model which forms community-level groups to reduce poverty among poor and vulnerable people. VSLAs enable its members – the majority of whom are women and girls – to increase their financial skills, gain access to and control over resources, and generate economic opportunities and income. VSLAs are used as an entry point to address cross-cutting issues, such as gender equality and SRH and have shown positive returns in SRH service utilization rates

Girls’ Groups (GG): There are GG per Kebele providing space for girls to learn about SRH, build confidence and develop life skills. CARE staff has trained community mentors and peer leaders to facilitate and support GGs using adolescent VSLA, SRH skills and life skills manuals developed by CARE Ethiopia project, as well as government issued Puberty Education manuals.

Community Score Card (CSC): CARE’s CSC approach improves government responsiveness to the needs of the community. CSC brings rights holders (citizens) and duty bearers (authorities) together to identify problems and solutions in a consultative process. It also strengthens the technical, organizational and management capabilities of government stakeholders to improve and sustain their coordination mechanisms, which are key to the sustainability of project results.

Income Generation Activities (IGA): The project has supported particularly economically vulnerable households and individuals whose livelihoods are connected to HTPs, especially FGC practitioners, women who are survivors of FGC-related complications, women and men with disabilities, female headed households and widowed households. These groups have been participating in CARE’s IGA course, IGA Selection, Planning and Management, designed for non-literate participants.

Behavioural Change Communication (BCC): To diffuse positive social norm messages to entire communities, the project will develop videos and photographs capturing the positive stories of groups and individuals who volunteer to share their experiences with a wider audience. These videos and photographs will be displayed at marketplaces and during major community events to reach large audiences.

Objective of the assignment

1.Purpose and scope of the consultancy     

BERHAN - Sexual and Reproductive Health and Rights Initiative in Amhara is looking for a video production company to produce high-quality, compelling videos  portraying impact stories on Early Marriage, FGC, HTPs, VSLA, Girls and boys Group, income generating activity, and social norm transformation progress through SAA approach . The production company will provide leadership and undertake the assignment during all the stages of the video production process including script development, casting, filming, and postproduction. The production company will also develop a sound plan for the video footage shooting field undertakings and execute the plan by organizing field trips to BERHAN project implementation areas (Fogera and Este woreda of South Gondar Zone). The BERHAN project team will closely work with the production company to define the core themes that will be covered by each of the videos.

Specific tasks:

  • Develop compelling storylines that capture the positive stories of beneficiaries of the BERHAN - Sexual and Reproductive Health and Rights Initiative. This will involve performing a desk review of key project documents to understand the overall objectives of BERHAN, the target beneficiaries, and the area of intervention.
  • Determine the thematic topics that will be covered by the videos and identify project beneficiaries that should be interviewed to ensure the content is in line with the messages to be developed and disseminated using the videos. The thematic topics should cover a variety of stories that are directly linked to the project’s interventions.
  • Develop detailed fieldwork plans and film scripts with timelines prior to filming.
  • Travel to the project implementing areas for assessment  of the locality including the special consideration,enabling environment and opportunity for the task and ahead-planning of activities as well as for filming. The travel cost will be covered by the vendor and CARE will no produce any transport service
  • Produce 8 videos on different thematic areas of the project. 3 videos should incorporate drama/role plays by skilled professional or amateur characters/actors preferably recruited from the project areas or region.
  • Interview and film up to 30-40 girls, boys, men, women, youth as well as the concerned local level stakeholder institutions  for the purpose of the video production (officials/staff of sector offices at zonal, woreda or kebele level).
  • Produce and submit rough cuts at every phase for review by BERHAN - Sexual and Reproductive Health and Rights project team.
  • Finalize production of the videos by incorporating review comments and submit the final approved version of the videos to BERHAN project.
  • Adhere to CARE’s branding guidelines including cobranding to ensure the visibility requirements of donor, CARE and its partners in BERHAN project.
  • Deliver 5-10-minutes final video products that are ready to disseminate in HD media using different digital sharing and presentation tools and video show/display devices.
  • Use the high-definition professional quality camera to carry out the film footage shooting field undertakings in the project implementation areas.
  • Produce high quality 100 pictures of different project participants particularly from girls and boys group, SAA members, CSC activity and other project related task and submit in soft copy. Each picture should be more than one shoot to have option
  • Ensure signed consent is provided by all persons interviewed, filmed or photographed.  Submit all completed forms both in hard and soft (scanned) copies to CARE Ethiopia.
  • Produce three different theme (on SAA, VSLA and Girls group discussion  one minute size video that shows the BREHAN project impact to be floated in social media
  • Produce all  videos with English subtitles.
  • Take a drone footage of the areas so that use during video production


Primary Messaging:

  • The videos should communicate the activities of BERHAN - Sexual and Reproductive Health and Rights Initiative target beneficiaries. The following are key questions that should be captured in the videos:
  • How has BERHAN helped the target community to understand the impact of early marriage, female genital cutting and increase confidence to negotiate for not engaged on early marriage and exposed to FGC?
  • How has BREHAN helped adolescent girls to strengthen their agency through participation in Girls Groups (GG), which includes VSLA, SRH information and life skills (through role play)?
  • One adolescent girl story engaged on income generating activity because of being part of VSLA and fulfill her education and other personal need (human interest story).
  • How has BERHAN played a role in creating capacity and skill to engage on different income generating activities?
  • Is BERHAN project a successful tool in creating a better agency for women to deal with family matters at household level in terms of increased decision making, workload sharing, and parenting style? How has BREHAN affected or changed gender norms? (Through role play)
  • How has BERHAN helped in developing adolescent girls’ and boy’s capacity to deal with struggles normally encountered by this group? (Through role play)
  • What is one thing that has left a lasting impact/impression on BERHAN project participants? (human interest)
  • How have community members who are especially vulnerable to perpetuating EM and FGC, including FGC practitioners, ultra-poor families, people with disabilities, female, and widow-headed households, as well as those who are economically vulnerable as a result of HTPs, such as women with fistulas, been addressed by the project?
  • How has the project worked with religious leaders, clan leaders, school principals and other key power holders in “core groups” and how do they surface and explore social norms and key SRH issues. In addition, how did they facilitate SAA and VSLA in supporting community members?
  • How has the project identified women and girls who are victims of FGC and supported them to access formal health institutions, and receive fistula case management and specialised treatment as required?
  • What is the trend of GBV in your locality and how are GBV cases being reported to legal actors as well as to trusted members of the community?
  • How has the project enabled to stockholders (Health Office, Women and Children Affairs and Education) to understand how hidden power and gender dynamics influence their work, and help them deliver services in ways which are friendly to the needs of women and girls?
  • How has the project built technical capacity of key government stakeholders strengthened through SAA, VSLA and CSC? (optional with the above)
  • Further questions will be developed in collaboration with the CARE Team.

 In addition, for girls to be interviewed, (human interest story) should keep track of


  • Age of the girls
  • Are they in or out of school?
  • What is their status in terms of marriage (married, unmarried)?
  • And motherhood status – are they parents? If yes, what are the ages of their children? (no children, etc.)?
  • Are they part of any group? (e.g. girls group member, VSLA member, not in a group, etc.)?

Geographic focus

The locations of the video production program will be the BERHAN project implementation areas in Fogera and Este woredas of South Gonder Zone in Amhara Region. The film production company with whom the contract will be awarded will be required to travel to the selected locations in the two woredas and conduct the video footage shooting field undertakings.

Expected deliverables

The video production company is expected to deliver the following products:

  • An inception report, including:
  •  Proposed timeline and work plan
  • Detailed approach, including scripts in English and translated into the Amharic language
  • Detailed report on all videography and filming locations, including the script in digital format, names, VSLAs and contact details for all individuals interviewed.
  • Electronic copy of the 5-10-minute video.
  • Submit 11 final videos and one master video that are ready to be disseminated with interview transcriptions and English subtitles.
  • All the completed CARE consent forms in both hard and soft (scanned) copies.
  • All of the raw video clips footages and image files of all of the photographs taken with proper captions and other details such as name of the subject, location, date created, etc. in separate MS Word file.


The table below reflects all expected activities of contract/assignment to take place from October to end of November the ,2022



Tentative schedule



Frame development

1st  week of October

Consultant and CARE


Traveling and shooting videos  with pre test to local community

1st week of October



Editing videos

2nd week of  October



Provision of first draft video for comment subtitled with English          1st week of October

3rd week of October



 Final draft time lines.

4th week of October



Submitting master video

1st week of November



Note: - travel expenses, per diem and lodging costs of the company will be covered by the company itself.

  1. Submission of proposal

Production companies who meet the requirements below should submit a proposal, which should include the following:

  • Cover letter describing how the consultant/firm’s previous experience matches the consultancy objectives as well as the candidate’s interest for the consultancy. This letter should not be longer than one page.
  • Technical proposal containing an overall concept/story board & scenario. A work plan for the assignment. Samples with links to previous related work.
  • Comments on the Terms of Reference (TOR), brief experience and profile of the consultant or firm, and any other relevant information regarding the specific assignment.
  • Copy of the following:
    • Renewed trade license
    • TIN
    • Tax clearance
    • VAT registration
  • CVs, including detailed work experience and education.
  • Financial Proposal. The consultant should estimate the cost and prepare a detailed budget to the key activities or phases in the work plan. Cost estimates may cover items including local transportation, professional fees, per diem and other expenses, payments for interviewers, data processors, and secretarial services, applicable tax, etc. This should be presented in a separate envelope and should indicate the breakdown of the proposed cost.

The deadline to submit the proposals is 7th October 2022, at 4:30pm.

The technical and financial proposals should be separated and clearly marked and submitted to CARE Ethiopia as per the bellow address:

CARE Ethiopia, Procurement Unit, Addis Ababa, around 22 Mazoria, behind Lex Plaza building, next to Ha’Geez Cultural Restaurant. The original and the copy should be clearly marked.

For any further clarification please contact the CARE Procurement team at +251 116 183294. 

5.Knowledge and experience of team

  • Extensive experience producing high quality videos
  • Knowledge and understanding of the rural Ethiopian context, and particularly women’s and adolescents life
  • Knowledge of the languages of Amharic

6.Skills and qualifications

  • The production company should have been in existence for at least 5 years prior to this assignment.
  • Demonstrate the company’s previous experience undertaking similar assignments by providing samples of successfully completed work (links to be shared through YouTube or other platforms). 
  • Must have excellent communication skills and fluency in written English.
  • Must have technical capacity to ensure high quality video production, including excellent editing skills.                                                                     
  • Strong interpersonal skills and the ability to communicate and work well with diverse people.

Please note that no substitution of personnel will be allowed without the prior approval of CARE.

7. Selection/evaluation criteria

The selection committee will review all applications after the submission deadline. All applicants must meet the minimum requirements that described above. The following are evaluation/selection criterion of the technical and financial proposals: 




Points (100%)


Understanding of ToR






Proposal presentation



Relevant experience, organization past performance in relevant job, and team composition



Key personnel interview (if needed)

(+20% if needed)


Overall assessment





Points (20%)


Budget realism and reasonableness



Bottom line price analysis



Overall assessment


Applicants should submit their technical proposal and financial proposal separately. The technical and financial proposals constitute 80% and 20% of the total evaluation score, respectively. The first three firms/consultants with the highest technical points will be considered for the next round of opening their financial proposal. CARE Ethiopia has the right to contact short listed and potential candidates to present their proposal to the team and negotiate on terms and conditions if required.

Interested firms should pick up the full TOR from the CARE office. Deadline to submit the proposal is September 10 2022 at 5:00PM. All applications clearly marked as “BREHAN project Video Production Consultancy” should be submitted in person to CARE Ethiopia, Procurement Unit, Addis Ababa, around 22 Mazoria, behind Lex Plaza building, next to Ha’Geez Cultural Restaurant.

CARE reserves the right to reject all non-responsive or otherwise unacceptable proposal.

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