The Palladium Group – USAID CATALYZE Ethiopia MS4G Project: REQUEST FOR PROPOSAL Coffee Farming Enterprises Business Management Coaching Program


Bid closing date
June 10,2022 at 11:59 PM East Africa Time or Nairobi time (UTC +3)
Bid opening date
No Specific Opening Date and time
Published on (May 27, 2022)
Bid document price
Bid bond


Coffee Farming Enterprises Business Management Coaching Program

 RFP No: RFP-CATALYZE-Ethiopia-2022-0299

The CATALYZE Blended Finance Mechanism is a $250 Million, 8-year contract (5-year base period, with a single 3 year option period) which uses a facilitated partnership model to craft solutions to crowd in $2 Billion in blended finance (i.e. blended concessional and commercial finance) to USAID partner countries and initiatives. CATALYZE allows USAID Bureaus and Missions to efficiently deploy investment facilitation solutions that respond to the needs of specific sectors, issues, and geographies. Initial programs focus on education finance to implement sustainable education business models serving low-income communities, and achievement of the W-GDP objectives, but the mechanism can be applied to any development challenge or region.

MS4G Activity:

USAID CATALYZE Ethiopia: MS4G is designed to benefit the Ethiopian people, build community resilience, and strengthen rural-urban linkages, in the areas of food security and WASH. MS4G invests in developing strong relationships with private sector players, co-investing in inclusive business models, advisory services, digital solutions, and market-based initiatives that increase the resilience and sustainability of Ethiopian enterprises and employment for women and youth. 

CATALYZE MS4G uses a market systems approach to address key food security and WASH sub-system issues and impact of economic shocks, including COVID-19 and political instability by stimulating adoption, adaptation, broad expansion, and responsive institutionalization and scaling of approaches and business models to transform the lives of Ethiopians.

Company Information:

Palladium is a global leader in the design, development, and delivery of Positive Impact —the intentional creation of enduring social and economic value. We work with corporations, governments, foundations, investors, communities, and civil society to formulate strategies and implement solutions that generate lasting social, environmental, and financial benefits.


The purpose of the RFP is to select multiple Business Advisory Service Providers (BASPs) to support 5 to 25 SMEs each, for a total of 75 SMEs in food security and 25 SMEs in WASH in Ethiopia, with a goal of creating a vibrant network of BASPs to support the growth of enterprises.


Selected BASPs will assess each company, and propose business advisory services to achieve strategic objectives, to achieve sales and revenue growth goals. Efforts may include but are not limited to, strategy work, business development, capacity building, mentoring, coaching, financial and digital literacy, and business development training, and management development.


Selected BASPs will be responsible for the four activities described below.

1.   Identify businesses

2.   Conduct firm-specific operational and financial diagnosis

3.   Based on the diagnosis, submit a proposal for services to be rendered and

4.   Capacity building

Important notes for interested bidders:

RFP released on May 25,2022 on CATALYZE website, interested bidders can access the RFP by clicking the link below:

1)   Questions Deadline: Bidders can submit their question/s electronically to: till Jun 02,2022 till 2:00 PM East Africa Time or Nairobi time (UTC +3)

2)   Virtual bidders conference: June 06,2022 at 2:00-3:00AM, Nairobi time (UTC +3)

3)   Submission: The technical proposal and cost proposal can be in one for the following ways


With two separate emails through , one for technical proposal and one for cost proposal with the RFP number RFP-CATALYZE-Ethiopia-2022-0299 in the subject lines.

Hard Copy:

Proposal must be in separate sealed envelopes as technical and financial proposal to our office located at Africa Avenue, Noah Plaza First Floor, Next to Boston Day Spa. Mark envelopes with the RFP number RFP-CATALYZE-Ethiopia-2022-0299 and offeror’s name.

4)   Closing Date and Time:  June 10,2022 at 11:59 PM East Africa Time or Nairobi time (UTC +3)

5)   Late bid submission will not be considered.

6)   The company has the right to cancel the bid fully or partially.

All interested bidders can

·        find the detail instruction by accessing the RFP clicking the link:

·        request for budget template by emailing through

Company Info
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