Cuso International - Ethiopia Office: Invitation to tender for radio production service


Bid closing date
Nov 26, 2021 1:00 PM
Bid opening date
Nov 26, 2021 1:30 PM
Published on (Nov 15, 2021)
Bid document price
Bid bond



  • RFP No: T-CI-ET-2021-007
  • RFP Title: Radio Production Service
  • RFP Issued By: Cuso International - Ethiopia Office
  • Issuance Date: November 16, 2021                           
  • Proposal Submission Date: November 26, 2021
  • Language of the proposal: The technical and cost proposals must be submitted in English. 

Instructions for Submission of Proposals:  All proposals should be submitted to the Cuso International Country Program office in Ethiopia via the following address:  

Cuso International Ethiopia Country Program Office, Near Yonas Hotel, Yeka S.C, Woreda. 08, H# 9999/1 I Baro Bulding. 4th Floor I Addis Ababa I Tel # 011 6 590698

Awards: It is anticipated that there will be one award. Issuance of this Request for Proposals does not constitute an award commitment on the part of Cuso International nor does it commit Cuso International to pay for costs incurred in the preparation and submission of a proposal. 



Cuso International is an international development organization with the mandate of contributing to reducing poverty and social inequalities through the support of highly qualified volunteers, partnerships with Canadian, local and international organizations, as well as assistance from generous donors. Our vision is that of a world where everyone reaches out to their full potential, developing their skills and participating in bridging about a more just society. Partnering with the Institute of International Education (IIE), Cuso International is about to implement a project funded by the Government of Canada through Global Affairs Canada (GAC) in Benishangul-Gumuz Region (BGR), Ethiopia. 

A.Background about the project: Cuso International 

Cuso International is an international development organization that has been working for now nearly 60 years to reduce poverty and inequality around the world, through the efforts of our volunteers, partners, and generous donors. We develop programs that tackle poverty and inequality so all people can thrive. Our efforts are focused on building inclusive societies for women and girls, improving economic opportunities, increasing access to education, and enhancing maternal and girls’ health. By connecting global communities in need with the skills required to create lasting change, our impact continues to grow long after a project’s end.

Whereas U-GIRLS 2 Project is a five-year project aimed at girls aged 15 to 25 in the Benishangul-Gumuz Region, as well as their families and communities, to address existing gender barriers that impede girls' ability to stay in school.

Through which the adolescent girls will receive academic resources, training and tutorials, and a financial stipend to allow them to focus on schoolwork. Supports will also be provided to teachers and schools in providing gender-sensitive education system and schools. Correspondingly the U-GIRLS 2 project will help to address some of the disparities existing in girls' access to education. That, in turn, will contribute to better participation of women in leadership and politics in the region.

B.Scope of Work 

As a result Cuso international wishes to produce a Radio spot with a max of 45 sec which must have radio production quality. The short Dialogue/drama shall deliver correct messages and generate a shift in mindset on girls’ education and alleviating barriers of girls’ education. 

To support the promotion of girl’s education and women empowerment, Cuso International wishes to conduct on the issue of importance of girls’ education and raise awareness of people on the major barriers of girls` education. The Radio spot messages could be delivered through FM and local AM radio channels cover Benishangul gumuz, with special target to reach young people along with public.

Mobile van campaign has been massively popularized, when done with catchy and attractive messages   mostly around bus stations and market area. All these audiences’ group is our focus & target audience for this venture. We strongly believe that they would be the originator to trickle down the effect of this motivating campaign. Supposedly this will bring positive behavioral change among the mass.


  • Raising awareness about importance of the girls’ education
  • Encouraging people to change their mind-set towards gender stereo-type role
  • Motivating people to act as a social leader to eliminate all forms of violence from our society
  • To triggering and influence policy makers to give attention for establishing rules and guidelines alleviate barriers to girls’ education.


The following outline is designed to assist the concerned media agencies / consultants to come up with proposals for dissemination of such radio as well as mobile van campaign message 

Primary Audience: Rural Dwellers 

Secondary Audience: Urban Dwellers, schools and young students, Policy Makers. 


  1. Radio Spot
  2. Promotion message of the project and Cuso international 
  3. Broadcasting /aired through national and regional radio
  • The production shall be in Amharic, Afan Oromo and Ruthan languages.
  • short Dialogue /Drama should not be more than 45 sec long and 
  • Mobile van campaign; max 3 min advertisement audio message. 
  • The Key Focus/content of the short Dialogue /Drama and Mobile van campaign advertisement audio clip can be among the highlight below:
  1. Conversation/dialog between mother and daughter about helping sat home, and mother insists she goes to school. While final the father, (male figure) also encourages the girl for focus in her schoolwork. And he also takes part to alleviate home chores, (homework load)
  2. Dialog between mothers, about role of family members specially the male family members to alleviate barrier of girls’ education 
  3. Dialog between girl students about, the lack of security of young women & girls in the society. How scared/worried they are about educational institutional level harassment of girls’ students


Production time for all clips will be a maximum of five working days after signing the contract. 

However, expression interest to this TOR shall be made within 10 working days of the date of advertisement

F Technical Proposal to include:

  • Details of Technical production processes and schedule
  • Script outline (both in Amharic and Oromo), with clear-cut captioned messages being depicted in each scene
  • Experiences of performing similar kind of task (list and background of Production team and agencies)

G. Evaluation Criteria for Consultants

The evaluation criteria of potential consultants will be made on a technical and financial basis. The technical assessment will account for 70% of the assessment and the remaining 30% will go to the financial and legal compliance of the potential applicants. Nonetheless, only consulting firms / a group of consultants who score 50% and above on the technical assessment will be considered for financial evaluation and to complete the selection processes.


Evaluation Criteria

Total score


Radio spot and mobile van campaign production, script content and dramatic structure, relevance of the content, artistes involved  and previous experiences



Financial proposal and payment schedules, in line with the government tax regulations




 Technical Evaluation Checklist with Mark:



Script content and dramatic structure


Clarity, Creativity, comprehensiveness, and coherence in presentation of technical proposal


Story outline and message dissemination technique, climax orientated message creation and connection with the audience


Description of production processes detailing formative research


Previous experiences of the agency/organization concerned on the social communication/development works


Artists proposed



Please provide the following information:

  1. Company Name.
  2. Address.
  3. Phone and fax.
  4. Contact person with email.


Prices must be expressed in ETB


Terms of reference for execution will be negotiated with the successful supplier, with details of lead times and schedules


  1. Cuso International reserves the right to deal with any tender of its choice or any or all parts of the tender and to purchase items from various tenders.
  2. Cuso International is not bound to accept the lowest offer or any offer.
  3. This request for tender is not a contract or an offer into a contract but is a request for a quotation for the goods/services indicated in this document. However, a contract will be established based on the tender decision.
  4. Respondents are bound by their offer for a period of 60 days as from the closing date of bids.
  5. Cuso International is in no way responsible for any costs associated with preparing the tender response.
  6.  Cuso International reserves the right to alter the dates of the tender timetable.
  7. Cuso International will inform each respondent to the tender of the decision on their offer through a letter of engagement if successful, or otherwise by email. Cuso International is not obliged to justify or explain selection to any respondent. Respondents are encouraged to contact Cuso International for any information required to submit a competitive bid.

E.   Tenders submitted must be accompanied with:

  • Renewed business license for the year 2013 E.C. VAT | TIN registration certificate.
  • Company profile
  • Evidence of past performance record on similar works and other relevant credentials
  • Completely filled CI Price Schedule
  • Statement of Declaration in compliance to Cuso International Policies

Tenders must be submitted in four (4) sealed envelopes, bearing the bidder’s official seal, and clearly marked TECHNICAL and FINANCIAL “Original” and “Copy”, and must include the bidders’ name, and contact address, as well as the Tender title and Tender reference number.

Tenders must be submitted in the bid box prepared for this purpose at Cuso International, Ethiopia Country Office on November 26, 2021, before 10:00 A.M

Cuso International Ethiopian CO Committee will open tender responses on the same day at 10:30 A.M. at its own discretion.

Cuso International reserves the right to accept or reject this bid, in partial, or in its entirety.





Company Info
Cuso International Ethiopia
ኪውሶ ኢንተርናሽል ኢትዮጵያ
Address H & M Building, 7th Floor (Around 22 Mazoria, In Front of Blue Bird Hotel), Yeka S.C, Woreda.08, H# New map No.D3/25.080/01/3585 Addis Ababa
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